Client: Astor Chocolate & Sodexo
Role: Photography, Collateral Design & Marketing Strategy
Role: Photography, Collateral Design & Marketing Strategy
This rebrand required a lot of collaboration between the packaging design team, marketing team and myself. The teams did a lot of research on color schemes, designs and snack options to ensure the most accurate representation of gourmet snacks. With that in mind, I presented new ideas for email campaigns and how to pitch the new line. For each campaign, I wanted to focus on a new element like why we chose the colors and design, the new snack additions, and then the health benefits.
